This is good information for anyone creating or updating a web site. Testing is always the best avenue to go and don't just ask you friends who think everything you do is great (because they don't know what you know). Go get an outside opinion.
This process may be good for a number of presentation processes that we go through. Read this and then think about it and what you do.
It might pay to change that blog page.
Test And Improve Your Website - Forbes.com