The article linked at the bottom of this post talks about tips for successful online video marketing.
When you think about video and are producing video you are marketing something. It may be your talent or your knowledge about something. You could be selling your services. Doing it right is the best way.
I know sometimes we have to make do with what we have but be aware of what you can do and what is out there.
16 Tips for Successful Online Video Marketing | Social Media Examiner